Keynote Speakers

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Prof. Shaofeng Liu, Plymouth University, UK

Shaofeng Liu is Professor of Operations Management and Decision Making at University of Plymouth, UK. She is the Research Director for the Product and Service Value Chain Group, specializing in digital business, knowledge management, decision making, and value chain innovation. She obtained her PhD degree from Loughborough University, UK. She sits on the Management Board for Euro Working Group on Decision Support Systems. She is currently a Senior Editor for Cogent Business and Management, and on Editorial Boards for a number of international journals. She has undertaken a number of influential research projects funded by UK research councils and the European Commission with a total value over €40M. She is currently principal investigator and co-investigator for 4 EU projects (3 of which are funded by Horizon 2020 and one by Erasmus Plus) and 1 project funded by UK research council - Innovate UK. She has published over 150 peer-reviewed research papers.

Prof. Sérgio Dominique-Ferreira, Polytechnic Institute of Cavado and Ave, Portugal

Sérgio Dominique-Ferreira is Professor of Marketing at the Polytechnic Institute of Cavado and Ave. He holds a PhD degree in Business and Management Studies - Marketing and Strategy from the Faculty of Economics of Universidade do Porto. Previously, he has been a researcher in the Department of Methodologies of the University of Santiago de Compostela (Spain), as well as researcher in the Department of Business Organizations and Marketing, Faculty of Business, University of Vigo (Spain). His main research topics are: price sensitivity, bundling strategies, customer satisfaction and loyalty, brand image and supply chain management.


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